Millennials are people born typically in the period of 1980s to early 2000s. A small calculation shall tell you that most of them are in the stage of life today when buying a home is on the cards. And hence, if the real estate industry is touted to be contributing 13% to the country’s GDP by 2025, millennials will naturally have a big contribution to it. Thus, it is a market everyone is trying to tap. But who really is a millennial and what is he/she looking for? Let’s find out-
In a millennial’s head, it is simple- is the house close enough to the office in order to minimize commute? Are all the necessary amenities within a short distance? Can I instruct the house to be ready for me with the right music and lights when I am on my way back? Check! Millennials or Gen Y, as they are called, do not have time and prefer a one-stop-shop kind of a solution for all their needs.
This is where smart homes score. It takes one voice command or one click of a button to do a multitude of things in your house. Imagine a setting in your kitchen eco-system wherein when you say cooking, the platform focus lights are automatically switched on along with the electrical chimney and you pre-programmed cooking playlist is set to repeat. Sounds surreal, doesn’t it?
2.Demands value for money-
Millennials mostly manage to strike a fine balance between the money they spend and the quality they acquire against it. Majority of them don’t overspend on luxury but would much rather look for a sustainable solution that gels well with their lifestyle.
How many times has it happened that you have reached the office and can not remember if you switched the geyser off? Don’t fret, in a smart home, the smart appliances manage themselves with the help of a remote click. Hence, the features of a smart home seem to be in accordance with what millennials look for.
We are all quite wary of the safety and security of our families and loved ones; millennials all the more because they are the ones who have seen the maximum noise around this subject. And we go out of our way to ensure the safety of all our family members but live with a constant fear of ‘what if?’
With one of the smart security features in a smart home, you can only unlock a door with your fingertips or via code. Also, you can even have motion sensors deployed that give you an idea about movements happening in your areas of concern. The moment the doorbell rings, light flashes at the door and your camera provides you with a live feed of the visitor. Smart security, anyone?
Please bear in mind that Gen Y is the generation that knew how to play online games before they learned how to play badminton. Hence, the approach to the digital medium and the willingness to transform into an IT hub spot, is outstanding!
Smart homes are the epitome of technology and hence hold a strong attraction towards millennials.
If the lifestyle of a millennial was a huge jigsaw puzzle, the smart homes piece would fit in perfectly in the puzzle. Whether you consider it from a financial perspective or a practical one, smart homes are the obvious choice here. We, at Emaar India, are dedicated to catering to our users’ needs and we had identified this market segment and the related product considerably earlier. There is a brand-new concept ready to catch your eye! Visit: http://comingsoon.emaar-india.com