Here’s Why Under-Construction Properties Are Sound Investments


We would like to start by saying that we understand why a ready-to-move-in house will remain a favorite, especially amongst the first-time home buyers. Having said that, we’d like to offer you a different perspective on the under-construction properties being offered by various developers today and how there are more options in the market than what meets a new investor’s eye.

Just like any other industry, real estate has gone through its own buying trends. If you looked at the market perhaps 2-3 decades ago, investors were heavily inclined towards buying under-construction properties. Then came a phase wherein some of the projects got stalled or did not get delivered, which had the under-construction market gain notoriety as being a risky investment. Although, with the introduction of RERA, this concern mostly stands alleviated. All an investor needs to do is to look for a developer who has his project registered under RERA, which implies that the developer will stick to the completion timelines he has provided. If not, they become liable to pay compensation to investors.

Also, as per a report by PropTiger, 74% of the houses sold in Q2FY20 in DNCR were under construction houses. The number for Mumbai and its surrounding areas was 83%. This implies that very contrary to the buying trends we perceive, the viability-conscious and market-savvy customers are still investing in under-construction houses. And here’s why-

Lower Cost- Your investment in an under-construction project will be relatively much lower; almost 10-30% lower (depending on the market). Hence, your home loan is lower, and so is the interest that you pay on it.

Higher Appreciation- An under-construction property is yet to see a cycle of appreciation since it is still being developed; thus, the value of your property stands a chance of increasing significantly. Also, because you buy at a lower cost, the appreciation is even higher for you. Hence, it makes for a good choice even if you are buying it only as an investment Our project, Emaar Palm Heights, provides the investors with a serene life amongst the Aravallis and in an area that is ready to appreciate manifold.


Emotional Value- Have we all not dwelled on the feeling of being the first-ever residents of a home? The feeling is unsurpassed. Also, in an under-construction project, your say in selecting the flat you want and to have it customized, are very high.

More compliant- The under-construction houses are highly likely to be better equipped with facilities, amenities, construction techniques and even better techniques such that rainwater harvesting, solar-powered systems, better sewerage etc. This is because they are in-line with the latest trends and technologies. For example, our under-construction project Emaar DigiHomes, offer one-of-its-kind voice-enabled homes equipped with the best that technology today has to offer.


For long, the GST applicable on these projects was considered a roadblock in buying of these houses. But now with the GST having been dropped to 1%, the odds are more in favour of the under-construction projects.

#RiseUp with Palm Heights


Located in one of the most bustling cities of India where time never stops, lies a home that is unlike any other. Imagine waking up at the break of dawn only to witness the magnificent view of rising nature and ending the day with a captivating sunset and twinkling stars. Enchanting right?

Emaar Palm Heights in Palm Hills, Sector 77 Gurugram is a residential development nestled around sprawling Aravali Hills. We have thoughtfully designed homes keeping in mind the desires of a well-deserved life that families seek today. The development comprises of three modern landmark towers rising above the horizon. Each apartment planned with 3 large bedrooms, modular compact kitchen, balconies with the best view of Aravali Hills and all this backed by a range of modern amenities.

Comprising of a grand two-level clubhouse with state-of-the-art amenities, Palm Heights, truly makes your life holistically fulfilling and rewarding. The project offers multiple facilities that engage families in outdoor activities that keep the neighbourhood alive and vibrant –
Enjoy a relaxed social life with friends and family at –

Multipurpose hall:

A multipurpose hall is the centre of considerable activity and has facilities for indoor events, meetings and performances. Be it a get together, a family function or party, a multipurpose hall acts as a versatile space for all your needs.

Dining room:

The dining Room at Palm Heights provides a well-lit setting for a wide range of events. This flexible space can be used for meetings, dinners, receptions and exhibitions, or as a catering area for community festivals like Ganesh puja, Durga puja and more.

Party terrace garden:

The terrace garden at Palm Heights not just adds up to the aesthetics but it also facilitates a perfect space for parties, sit outs and more. And that’s not it, the terrace garden also benefits biodiversity by reducing the heat island effect.

The clubhouse at Palm Heights is also well-equipped with world class wellness and health centres:

Fully-equipped gymnasium:

Having a fully-equipped gymnasium at the convenience of your home can help you achieve your fitness goals without the hassles associated with a gym membership. It’s convenient, more hygienic, cost effective and saves on fuel.

Steam and sauna treatment room:

After a good work out from the gymnasium, head to the steam and sauna treatment room that will help in relaxing your muscles. Or, enjoy a steam or sauna bath after a tiring day.

Yoga terrace:

For the yoga enthusiasts, find the perfect spot at Palm Heights to perform your morning Zen and start your day at a fresher note.

L-shaped swimming pool with deck:

Start your mornings with a swim at the L-shaped swimming pool or relax with family on a leisure day at the deck.

Crèche, play room and kids pool:

The amenities at Palm Heights is designed for all ages. So if you have to catch an important meeting, just drop your kids at the crèche or play room.

Jogging path:

If you are outdoorsy, start your day afresh with a nice jog amidst beautiful greenery at the jogging track.

Sports arena:

Palm Heights is well-equipped with various sport arenas like Tennis, Badminton and Basketball. You can now spend your day-offs engaging in a fun and healthy activities with your loved ones.

Palm Heights is a part of a large planned secured gated community with aesthetically pleasing neighbourhood. From its strategically planned location, the development brings the world at your doorstep with every need within your reach.

If you want to know more about Palm Heights, visit our website

Palm Heights -The Smart Lifestyle Shift

There is a very vivid moment when a house starts to feel like your home. Being at home is a feeling of comfort and liberation. It is your own space, for the mind and body to feel free, feel well. A home is where you de-clutter yourself. And de-cluttering, which is also a prerequisite to wellness, seeks peace.

At Emaar, we understand the need for space in your fast-paced, otherwise crowded lives. Our project Palm Heights, situated at the intersection of NH-8, Dwarka Expressway and 60 meters wide sector road at Gurgaon, is an initiative designed to help you move towards a better life. We want to be the triggers to your wellness pledge! Palm Heights is not just about the 24*7 security, power backup, proximity to the essentials; but also stands for a sustainable abode that introduces you to the idea of smart living.

We have built a close-knit community for you, one that is convenient and can boast of an ease. One that brings families together. Palm Heights is dedicated to biophilia, with every aspect of it encouraging more meaningful interactions. The homes have been designed keeping affordable luxury in mind. They comprise of a beautifully convenient modular kitchen with just the apt space for your valuables, smart storage options and extensive daylighting. Our high-rises are surrounded with lush greenery and a captivating view of the Aravalli; situated at a strategic distance from all things necessary. Equipped with gymnasiums, gardens with jogging paths & walking areas, a swimming pool, tennis, and other courts and most importantly a creche for your most precious belongings to feel safe and loved, our intention has been to make your life secure and hassle-free.

Imagine yourself shopping for an ideal home with a cart, what are the things you’d put in it? Open spaces, green surroundings, a smart and spacious kitchen, ample amenities, an inviting bathroom with a touch of luxury, a sense of positivity and lots of daylight. Looks like Santa this year has transformed your charette into a beautiful reality called Palm Heights! It is a labor of love that has been designed for you to dream big and live free, it is time to #riseup!

Come, be a part of our family.



Discover A Perfectly Designed Lifestyle At Palm Heights By Emaar India

There are many essential ingredients that go into the making of a home that offers you the perfect lifestyle. A breathtaking view, elegant design, world-class amenities, and a strategic location, are some of them.

If you have been on the lookout for a home that offers you the perfectly designed lifestyle, then Palm Heights is the address for you. Situated at the base of the Aravali Hills on the Gurugram – Jaipur Express Highway, Palm Heights is a spacious gated complex that offers you the finest lifestyle amenities, while keeping in mind the residential dynamics of the future.

Here’s What You Need To Know About Life At Palm Heights.

Breathtaking view of the surroundings: Have you ever wondered what it’s like to wake up to a breathtaking view every morning? Make that dream come true with your home at Palm Heights, from where you can enjoy a breathtaking panoramic view of the Aravali Hills. Nestled in the lap of green and serene surroundings, Palm Heights offers you luxury homes that redefine world-class living.

Spacious And Elegant Homes:

Palm Heights is a modern architectural marvel, with three modern landmark towers rising above the horizon. From large bedrooms, compact modular kitchens, and balconies with the best view of the Aravali Hills, Palm Heights is the address for those who seek the luxury of well-designed spaces.

World-Class Clubhouse:

The clubhouse at Palm Hills is best defined as a social hub that rejuvenates life, every day. Some of the health & wellness amenities at the clubhouse include a gymnasium, steam-sauna treatment room, yoga terrace, swimming pool & deck, crèche, kids’ pool, tennis & badminton courts, and more. The other amenities at the clubhouse include a multipurpose hall, dining room, reception lounge, party terrace garden, business center, and more. Invigorate your lifestyle with the joy of good health and cheer, with the wide range of amenities at Palm Heights.

Discover A Perfectly Designed Lifestyle At Palm Heights By Emaar IndiaStrategic Location:

While living at Palm Heights is more like living at a luxury resort, the project offers excellent connectivity. Strategically located in Sector 77, Gurugram, Palm Heights shares close proximity with reputed schools, hospitals, the International Airport, SEZs, employment hubs, shopping malls, entertainment zones, hotels, golf course, sports complex, biodiversity park, and much more. Cyber Hub is 15 minutes from the project, while the proposed metro station is 5 minutes away.

Safe & Self-Contained Gated Community:

Within the secure gated township of Palm Heights, you can enjoy the finest modern amenities, perks of community living, vast open and curated green areas, and a range of residential conveniences. Some of the key highlights of the township include well-lit and marked roads, smartly located multiple car parks, large landscaped green acreage, jogging paths, unpolluted zone, 24×7 security and controlled access, power backup, low-density housing clusters, low noise area, dedicated kids’ play zones, yoga breakout areas, half basketball court, swimming pool, and much more.

Discover your dream home at Palm Heights by Emaar India