Theme-Based Communities- A Millennial Style Of Living

Theme-Based Communities- A Millennial Style Of Living

In the millennial way of living, perhaps it is difficult to differentiate between the fads and the permanent changes sometimes. Like all other businesses, the real estate industry too has been trying to ride the millennial wave and has come up with some extremely innovative and convenient changes to the scheme of things. One such big trend that is catching up today is that of theme-based communities and projects. This implies that the investors of today are very specific with the requirement they have in mind. What they want to buy is not just a house, but one that adjusts to their style of living right from the word go. To draw a parallel here, just like in the automobile industry, you don’t just buy a car because you need four wheels; you research and buy the specific one you need. For example, if you are sustainability conscious, you will want an electric vehicle because that blends in with your style of living. Similarly, the real estate industry is converging towards specifics as we speak.

Here are a few examples of the theme-based communities that are the most talked-about-

Kids-centric communities- Keeping your kids engaged productively has always been a challenge for most parents. And as we, move closer to things that are convenient, so do our kids. Hence, there has been a steep rise in projects that are designed around these requirements. These projects are heavily focussed on kids’ activities of all age groups such as VR games, libraries, soft play areas, sports courts, various training kits and many similar activities. So, if you are an investor focussed on creating an engaging environment for your kid because of perhaps a paucity of time or to keep them away from screens etc.; these are the projects that might interest you.

Smart Homes- You can either convert an existing home to a smart one or you may buy a smart home, but if you are used to living smart; the conventional houses will seem to add less value to your lives. Smart homes are internet-connected homes that are constituted with smart devices that control the operations of your household- for example, smart lights, smart locks, smart electronics and even smart chargers. The idea here is to create a homogenous setup and operate the house even remotely through apps if required. Emaar DigiHomes are such voice-enabled smart homes that have been designed specifically for such needs.

Green Homes- Ever since the design evolution of smart cities and the always-connected lifestyle, there has been a great incline towards green construction both by the developers and the investors. These projects are built, keeping in mind energy/fuel-conservation and sustainability. Right from raw materials to the construction techniques used, the processes consume minimal energy. The residents, hence, are inclined towards this movement and are willing to adopt solar-powered houses with energy conservation instilled in every part.

Holiday Homes- A very recent trend in the real estate industry is that of holiday homes. Investors are willing to buy houses for the purpose of income generation as well as in order to have a permanent vacation home. These houses, normally speaking, are lavish and luxurious in nature because they cater to investors who’d stay there on breaks. Add-ons like spa-based designs, Spanish architecture, located in and around the outskirts of the chosen city are very typical to these kinds of homes.

We are together moving towards an industry that has no limits and bars when it comes to ideas and innovations. New concepts are being embraced and developed with open arms, to the delight of today’s customer. So, in this era of multiple options, would you say you are spoilt for choice? Here’s some food for thought for you.

Trends to Rule the Indian Real Estate Market In 2020

Trends to Rule the Indian Real Estate Market In 2020 -1

The past decade has seen the real estate sector experiencing a roller coaster ride; demonetization, RERA & REITs in 2016 as well as GST in 2017 have meant that the past few years have been especially tough on the realty sector.

But those were transformative phases and the picture is changing for businesses gradually since last year. The 2019 union budget proposed benefits for real estate with an eye to drive growth in the sector. The government is actively pushing the real estate segment as this sector is one of the key drivers that will propel their goal of achieving the $ 5 trillion Indian economy. On the strength of these boosts the real estate sector has once again picked up momentum and is growing at a healthy 9% and is expected to reach $180 billion by the year 2020. [1]

Investing in real estate is considered safer and more favorable in terms of returns than gold, mutual funds/stocks or other financial investments. But as a home buyer who will put in a considerable amount of funds there needs to be thorough research and study of the market prior to the investment.

Here are some trends that are expected to rule the Indian real estate market in 2020. Read on…

  • 1.Government initiatives-With an eye to revive and provide impetus to the realty sector, Finance Minister Nirmala Sitharaman outlined a slew of measures for the real estate sector in the union budget 2019 such as new model tenancy law, provision for construction of new public infrastructure on land holdings by the Central Ministries and Central Public Sector Enterprises across the country, reviving the NBFCs from the ongoing debt crisis and liquidity crunch, modifying TDS on immovable property to include other charges etc.[3]Also, collaboration between builders and the government will not only minimize risks but will also be a more viable economic model of development for urban real estate and infrastructure. These urban housing developments are aimed at the mid-segment home buyers and will look to provide budget friendly projects but with all necessary facilities for comfortable living.


  • 2.FDIs-As mentioned above the real estate sector is essential to the economic growth of India but it is also one of the most fluctuating in terms of funding. Attracting foreign direct investment (FDI) into the sector is vital to its continued growth and development. The Indian economy is looked upon as one of the fastest growing global economies and as such can yield good returns for foreign investors. The Government rules and regulations related to FDIs in the real estate sector have been favorable for global financiers and have successfully yielded a good amount for the sector which is expected to grow in the coming years.


  • 3.Escalating demand in top metros and Tier 1 & 2 cities –Another trend that is emerging is the rising demand for quality housing in not just metros such as Mumbai, Bangalore, Delhi-Gurgaon and Chennai but also in Tier 1 and 2 cities such as Pune, Hyderabad, Chandigarh, Ahmedabad, etc. The main reason is the employment opportunities through IT companies and other sectors as well. These cities have become hubs for real estate investment as the ROI is attractive. In particular, the luxury and mid-segment housing is driving realty growth in these towns.


  • 4.Affordable housing –The government is focused on making housing affordable to all sections of the society and under the Pradhan Mantri Awas Yojana Gramin and Pradhan Mantri Awas Yojana Urban schemes aims to achieve the objective of “Housing for All” by 2022. The union budget 2019 has made provisions for tax exemption of Rs 1.5 Lakhs to buyers on home loans under affordable housing.[2] These initiatives are driving demand for quality but affordable housing in the budget homes segment mainly from the working professionals in top 5 cities in India.


  • 5.RERA impact –Implementation of RERA in 2016 was a game-changer for the real estate industry. Although the industry struggled initially coping with the new rules and regulations, RERA has made the home buying process transparent for the buyers. The home buyer’s rights have been strengthened and ensure a structured timeline of project status, timely completion of projects, and accountability for the builder to avoid hidden costs. Also, the rules are clear and strict regarding penalties on builders who violate RERA norms.


  • 6.Rental property appreciation –In addition to the growing demand for residential property purchases in top tier cities and towns in India, the rental properties have also shown a marked increase in demand, mainly on the back of working professionals migrating and relocating for improved job prospects and a better standard of living. Delhi, Mumbai, Bangalore, Pune, and Hyderabad have shown a steady demand for both buying as well as rental properties. Also, having a second property in these cities, which is not being used by the owner, means an additional source of income for the owner.


  • 7.Gradual increase of technology-driven sales pitch-The internet is all-pervasive today. There is nothing that one can purchase online. So, although one cannot buy a home online without actually seeing it, the initial research in terms of selecting a location, availability of properties, pricing, reputed builders, amenities, infrastructure is being done via online searches. Developers and brokers all have an active digital presence to aid their sales pitch.Smart homes that are technologically connected are more in demand. Many builders offer high tech but sustainable DigiHomes that combine the best of technology with natural surroundings, green spaces and good air quality.One such premier residential project is Emaar DigiHomes offering 2 BHK and 3.5 BHK luxury homes in Gurgaon (Gurugram). Emaar Properties, a global leader in construction and development of iconic properties, such as the Burj Khalifa, among others entered the Indian realty market in 2005. Since then, Emaar India has developed residential as well as commercial spaces in Gurugram, Delhi, Mohali, Lucknow, Jaipur, Indore and Chennai.

Emaar DigiHomes located in the coveted address of Sector 62, Golf Extension Road, offer 2 & 3 BHK apartments in Gurgaon. These voice-enabled smart, spacious homes present a grand view of the Aravali mountains along with a host of world-class amenities including 30000 sq.ft clubhouse, infinity temperature-controlled swimming pool, wide open & green spaces all within the premises of a safe, secure and gated community. To find out more please visit the website.

Smart Technology 101: A Change In The Landscape Of Indian Real Estate

A decade ago, if you heard someone say that technology is going to make it big in the housing market, it was seen with much skepticism. But today, the technology has entered the Indian real estate market and how! From changing its landscape to altering the dynamics of residential real estate in general, it has come a long way. So, when you think of looking up a 3 BHK residential apartment in Gurugram next time, you will find a listing of the multitude of residential developments that offer smart home technology with its residences. Emaar-India too introduced their master project in the name of Digi Homes that has changed the scenario of luxury living in Gurugram. So, what has turned the tables in favour of smart home technology and how does it play a pivotal role in Indian real estate today? Let’s find out.

Numerous advancements and innovations in technology has pushed many real estate developers to adopt technology in their dwellings to make it more attractive for the homebuyer. From mobile-centric technology to biometrics playing a huge role in the advancement of smart home automation, the standards of real estate landscape have gone a notch higher. In addition to this, technology has reduced the time taken to build the infrastructure and increased construction quality standards in real estate. Therefore, the future of Indian real estate lies in creating smart and livable cities.

With smart homes and Internet of Things (IoT) already shaking up the real estate industry, today every homebuyer looks for built-in home appliances, security cameras, etc. in their standard checklist of things to have in a home. Since most of these things can be remotely controlled, it makes for convenient and easy living. Clearly, there is a drastic change in the way real estate in India works today with smart technology taking over and paving the way for newer innovations. This has, of course, changed the traditional approach taken towards Indian real estate business.

Technology and sustainability are the key factors currently that are dictating change and every real estate developer or business in India is ready to reel in the smart automation market with their projects. So, if you are a homebuyer with an inclination towards smart home automation to make your life easier, there’s no better time than now to make that dream come true. Emaar DigiHomes brings the latest and advance technology, so you can truly live the life you had always dreamt of.

5 Real Estate Trends To Watch Out For

A lot has been said and speculated about the dipping performance of the real estate market in India in the last year or two. The thing to remember here is also that this market has seen a sea of changes in the past 5-6 years. The introduction of RERA, affordable housing initiatives, GST rate changes and dynamic demand-supply etc. are only a few of the many significant changes that took place.

The fluctuating growth, hence, is not without reason. On the upside, a recent JLL report cites that the H1 2019 sales of residential units is 22% greater than H1 2018. And that figure speaks for itself. Having said the above, along with the reforms came a lot of new trends that have now become norms like co-working spaces, easy home-loan options, rise in green construction etc. While these trends are still driving the demand-supply dynamic to some extent, there are other trends too that are bringing in the most novel ideas and setting the whole industry on a path of self-discovery.

We explore some of those trends below-


This is not entirely a new concept because it basically implies a number of people sharing a living space, much like a PG or semi-rented accommodation. But the millennial twist to this concept is to have common interests, skills and mottos in order to form a commune that can attempt to replace a family for people who are away in new cities and seek the comfort. It is much more than sharing a kitchen, as you can guess.

2.Real Estate Investment Trusts-

For years together, real estate has been a sector where only a certain section of the society could venture into because of the ticket of the investment. REITs, on the other hand, open this sector up for the investors who are looking for smaller investments in the sector. Think of them as shares released by a company that is investing in real estate securities and the shares can be traded in the stock market for any investor to buy.


Very interestingly, despite of being such a vast land, Indian real estate did not segment the areas for selling as much as it does now. Micro markets are basically smaller markets within a macro market that are not uniform in terms of amenities, convenience, accessibility etc. Thus, the demands across these micro-markets differ and so does the cost.

4.Artificial Intelligence and Virtual Reality-

Now, this part is more experience-based. AI in marketing and lead generation can help companies target and sell better. There can be AI chatbots assisting customers on tours and information. Similarly, through VR, you can practically see what your future house is going to look like; the builder’s vision becomes yours. A device can help you peruse a prospective house.

5.Smart Homes-

Although a much-accepted trend towards the bigger countries, the smart homes market is just about catching up in India. Owing to ease of access and convenience, many families now want homes, devices, appliances around them to be smart and easily operable; even from a distance. Smart homes are digitally powered homes connected at the core with smart devices that can be fed with your preferences and needs and can be voice-controlled.

As is the rule of the game, embracing the trends and changes with both hands is what keeps you at the top and Emaar India believes in doing exactly that. We are relentlessly working towards building smart yet luxurious projects for our investors and our latest offering Emaar Digi Homes, is the culmination of all such efforts. Offering you a smart and affordable lifestyle, this project defines ultra-modern living. Visit here to learn about more of Emaar’s formidable projects.

Presenting Emaar Digi Homes


What if you could get your home to obey your commands? Set your soul free as you splash in the pool during chilly winters? Maybe frost the kitchen window with a few voice commands?

At the heart of the prime Golf Course Extension Road, in Sector 62, Gurugram is our latest state-of-the-art offering – Emaar Digi Homes. Each feature is designed and conceived, to help you unwind, relax and break from routine. The Project consists of three high rise towers overlooking the Aravalis. Each tower consisting of 4 apartments and each apartment is three sided open.

1.Design Philosophy

At the core of Digi Homes, is its three-fold design philosophy. Combining the pleasures of living in the warm traditional low rise, the security of a modern high-rise gated community and the emergence of technology for a unique experience.

2.Unparalleled Connectivity

Hardly 45 mins away from the IGI airport, and only 25 mins away from Cyber Hub, Golf Course Road, the Metro Station, Malls, schools and Shopping Centers, this Project offers connectivity like no other. The location will also provide further ease of commute via an upcoming extension of the Rapid Metro.

3.Luxury that listens

Get awed by the larger than life towering lobbies that lead you into an astounding futuristic experience. With easy navigation across floors, smart access and intuitive voice control that lead into your kitchen, bathroom and showers, experience a new era of smart living.

Build your own orchestrated experience as you use voice-enabled temperature control and the ambient mood lighting. Soak in the breath-taking view and the serene tranquillity of the Aravalis from your extravagant bedrooms with wide and breezy balconies.

4.Life is Calling

The Project also has an exclusive Resident Club House with curated amenities. With a Temperature-controlled infinity pool, you can take a swim during the winters as well. Be it tennis, basketball court or a jogging track – indulge in a sport of your choice or steal some quiet moments with your loved ones at our lush green walkway. Experience the unparalleled thrill with an exclusive Virtual Reality gaming room. There is also a dedicated kid’s play zone to let those little champions soar high and set their minds free. In addition to the central amenities, each of the three towers also has their own facilities such as a crèche, a co-working space and an indoor games area.

5.A Gated and Secure Community

With Emaar Digi Homes, it’s never too late or too far to catch up with friends and family. The grand banquet hall, restaurant and cafe all overlooking the greens offer the perfect setting for those interesting conversations and get-togethers.

6.Pleasant in any weather

The site is designed and master planned such that there are areas that have access to the sun in the winter and are perpetually in shade during the summer. The towers have been oriented in a manner which harnesses the monsoon winds but auto-blocks the summer winds.

With every space thoughtfully conceived for ultra-modern living, welcome to Emaar Digi Homes – a promise to a lifestyle of tomorrow.

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